Tuesday, June 17, 2008

Euro Disney Resort

We all know the troubled first years of Disneyland Resort Paris, and how they changed the name of the resort from Euro Disney Resort to Disneyland Paris in an effort to get rid of all the bad press associated to the Euro Disney brand. A few years ago, while enjoying a walk along the shores of Lake Disney, I discovered a lamp pole with the long gone "Euro Disney Resort" log on it and thought that after all that name was not bad at all. Your thoughts?

2 comments:

Biblioadonis aka George said...

The name sounds very 1980's to me now. It wasn't bad, but Disneyland Paris sounds so much nicer as a park name.

Massimo said...

I don't know. You're right, it sounds quite 1980's. Furthermore Euro is a slang suffix used in Europe to name all the things related to European Union (euro-laws, euro-parliament, euro-tax).
Still, it's grand and a little bit naive, qualities that the Disneyland Resort Paris name doesn't have. That said, I like the new name.